A product or a service becomes a powerful tool to a client when they can clearly see the good it can do for them and their business. Entrepreneurs tend to tell clients what they think and tell these clients what they want. Greg Logan turns this around and tells investors to be good listeners for their clients. To define your business brand helps once this is established because it will give the client a clear idea of the service and experience they can get. Learn more of Greg’s genius way of copywriting a business model and turn it into a brand no one has heard before.