The Amazon Jungle cannot be traversed without proper planning, knowledge, and tools. The same goes for every entrepreneur who tries to make it big in its online platform counterpart. Rick Cesari joins John Livesay to talk about finding success in the vast jungle of the internet: Amazon. Rick stresses the power of storytelling in connecting with your target audience, particularly in the form of backstories and customer testimonials. He also explains how to take advantage of digital media and why enticing videos are much more desirable to Amazon buyers than simple text and pictures.