Everyone wants to be a superhero, but if you’re prepared, being a sidekick can be just as rewarding. Sales Sidekick is the brainchild of this episode’s guest, CEO Dan T. Rogers. As he says on their company website, “Your customer wants to be a superhero. You become their sidekick.” Together with host John Livesay, Dan explores what he calls “The Sidekick Mentality” We get a look at what experiences Dan drew on when he built his company. We also get their insights on sales and why Dan calls it a transfer of enthusiasm.
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