Providing the best value for your business clients starts with knowing what they need. If you are like Francisco Rodriguez, who made it his mission to build the largest speaking bureau in Latin America, then it means being ready to communicate with your customer and fill their specific need. In this episode, John Livesay interviews Francisco on how he built one of the most successful businesses in South America. Learn how Francisco pivoted his old company to form Smart Speakers, and what he’s learned that helped him grow and scale his company. Tune in for more great business stories as John Livesay hears more success stories.