The eCommerce world teaches companies to look for customers but what they’re missing out on is attracting digital seekers. As Raj De Datta would say, there is a difference between serving a seeker VS serving a customer, and it is a vital factor in creating a whole new experience for your audience. Raj is the co-founder and CEO of Bloomreach, the leading digital experience platform for eCommerce in the US and the UK. He joins John Livesay to talk all about digital and how it transforms the lives of both people and businesses. According to Raj, a seeker is someone who is looking for a quality experience, that magical experience that most companies fail to offer. Creating that magical experience is more than just selling a product or service; it is about building a new world of emotions that are tied to your product or service. Build a winning experience when you learn to focus on serving a seeker over serving a customer.
Think long-term. Plan for the long game and learn to reinvent yourself. Just how important is it to do this when it comes to your career? You are about to find out. Join John Livesay as he sits down with author and executive education professor at Duke University’s Fuqua School of Business, Dorie Clark as they discuss long-term strategic planning and how to reinvent yourself for success. Pay close attention and learn the ins and outs of self-assessment and self-improvement.
Are you easily distracted? Do you wish you know how to focus and get more work done? Erik Qualman, a keynote speaker and the author of The Focus Project, joins John Livesay as he discusses the principal components of staying focused. Erik notes that staying focused is a powerful thing that stretches the possibilities of what you can do at the moment that will also help you in the future. Learning the ways on how you can stay focused gives your mind the power to take control of what’s important and is the key to success.
Most people have been thought to believe in one thing their whole life without really understanding why. Some of these beliefs would be limiting beliefs. They would stop you from reaching your full potential. Find a new identity for yourself so that you can improve in whatever business you're doing. This is how Christopher Burns became the person he is today. Christopher is the founder of Men Mastermind. He dedicated his life to coaching men to activate their purpose, power, and prosperity. John Livesay brings him in to the show to teach you how to remove your limiting beliefs and activate your purpose today.
Online courses are becoming more common today. These courses have become a way to share your gifts with others. John Livesay is joined by Mirasee CEO and bestselling author Danny Iny as they discuss sharing your gift and the freedom provided by online courses. Danny talks about the art of telling a story and using it to engage people and committing to learning. Learn how to be known for that one thing with which you can give the most value to the world.
Have you ever seen an ad campaign that just grips you right from the start and won’t let go? It touches on your emotions and it makes you feel special and you relate to the product. It’s almost as if the product isn’t trying to sell to you but instead it’s telling a story. This is what the CEO of Visual Storytelling Institute and author of the book Total Acuity, Shlomi Ron does for a living. Join your host, John Livesay, as he sits down with Shlomi Ron to talk about how he takes full advantage of visual storytelling in order to market a product. Learn how Shlomi’s clients make more sales by making the customer the main character of the story.