There's a big difference between knowing your why and not knowing your why. When you don't discover your why, you can't understand yourself. When you don't understand yourself, you won't find the words to articulate your message. John Livesay's guest is Dr. Gary Sanchez, the creator and founder of the WHY Institute. John discusses with Dr. Gary how important your "why" is in figuring out your marketing strategy. Join in the conversation and discover how you can find your "why" and why you need to!
Sales may be a real-world problem, but most salespeople live in a world of fantasy, full of impervious myths peddled by one “sales guru” after another. Ari Galper disdains these myths and dismantles them one by one through Unlock the Game, a revolutionary sales approach that overturns the notion of selling as we know it. Ari is the world’s number one authority on trust-based selling who offers his top-notch services to clients in over 35 countries. Does sales seem like a futile exercise of chasing ghosts? Are you constantly encountering resistance right from the get-go? If you’re experiencing any of these, then you are definitely doing a thing or two wrong. Listen in as Ari joins John Livesay in this episode to discuss the most common myths and pitfalls that salespeople fall prey to and shares the best practices that will turn your sales process around.
Many people are stuck with exciting ideas that could cause significant changes but cannot bring them to the surface because of the lack of resources, funding, and motivation. But by embracing creativity and doing even the smallest, everyday innovations, you can finally realize your full potential. John Livesay is joined once more by Josh Linkner, the author of Big Little Breakthroughs, this time to share how the best concepts always start with lousy drafts and several revisions, all fueled by that single spark just waiting to grow. Josh also discusses how jazz music taught him to become creative in real-time and as fast as possible. Furthermore, he talks about his concept of "dinner mint," which is all about making a huge impact even with just the smallest yet interesting effort.
The Amazon Jungle cannot be traversed without proper planning, knowledge, and tools. The same goes for every entrepreneur who tries to make it big in its online platform counterpart. Rick Cesari joins John Livesay to talk about finding success in the vast jungle of the internet: Amazon. Rick stresses the power of storytelling in connecting with your target audience, particularly in the form of backstories and customer testimonials. He also explains how to take advantage of digital media and why enticing videos are much more desirable to Amazon buyers than simple text and pictures.