Imagine listening to a bunch of technical jargon and you have no clue what he or she is talking about. It's because, as humans, we react to things on an emotional level. This is why Pixar movies work so well, it’s all because of their exceptional stories. Join your host John Livesay and his guest Karl Pontau as they unravel the power of storytelling and how you can sell products with it. Karl is the founder of Squash and Stretch Productions. He helps companies attract and maintain clients by the use of storytelling. Listen to the conversation to know how our brains work and why we resonate with personal stories. Learn how to catch your market's interest with animation and storytelling today.
There is an art and science to being a magnetic human. John Livesay's guest in this episode is Virginia Muzquiz, known as the "Referral Diva" and the Founder of Master Connector. Virginia talks with John about how you can influence without being manipulative. The key is empathy, which is the secret to quality referral partnerships and friendships. The sustainable method of referrals and connection is creating a team. You'll need affiliates, ambassadors, and advocates who work on your behalf because they like who you are. If you want more tips on how to be magnetic, this episode’s for you. Tune in!
Accessing untapped potential is difficult because you don’t know what you’re capable of. The only way to find out is by challenging yourself. Lynn Thomas, CEO of Thomas Consulting, joins John Livesay to discuss how you can uncover areas for growth and development. She started as a tax attorney, but that did not stop her from transitioning careers and exploring opportunities, finding what truly works for her. She highlights the importance of emotional intelligence in facilitating your growth to becoming your peak self. The possibilities are endless, and it’s up to you to take the proactive step of coming out of your comfort zone. Find out how you can do that and other advice on dealing with rejection and employee retention.
Many promoted leaders are handed token power that runs out. To be a good leader, you need earned power. The show’s guest today is Alan Utley, MBA, a speaker, trainer, and coach who has shaped his career around helping leaders reach for their goals. Alan discusses with John Livesay that you create earned power when you tap your ability to influence. When you’re good at what you do and stay good at it, you build credibility. Join in the conversation and discover the power of leadership that lies inside you. Tune in and unleash your earned power!
Did you know that networking is all about listening? John Livesay's guest in this episode is Itzik Amiel, the founder of EyeRon™ Group and author of The Attention Switch. Itzik shares his deeply personal story about the hug of life. It's when the bus he was supposed to ride in exploded. Do you know what made him miss the bus and narrowly escape death? It's hugging his girlfriend, who's now his wife. From then on, he never passed by any opportunity to establish true connections with fellow human beings.
Unconscious bias stops you from seeing someone qualified enough to do the job. John Livesay’s guest in this episode is Stacey Gordon, author of UNBIAS: Addressing Unconscious Bias at Work. Stacey discusses with John how experiencing exclusion as a black female herself inspired her to write this book. People often hire people who look like them. We have a misguided notion that whatever we have done is the best way to do it. We dislike difference and change. Listen to this episode to discover how we can work our way to diversity and inclusion. Tune in and be unbiased!
No matter who you are or where you are in life, you should give kindness freely because leaders know how to adapt and blend with people. Learn and grow your business by being the right kind of leader. Join your host John Livesay as he talks with Mark Gaunya about the healthcare system, his passion for health and well-being, and its exponentially positive cultural and financial impact on businesses and organizations. Mark develops innovative solutions to complex challenges to save clients time and money. He is the Co-author of Bend the Healthcare Trend, a book written to demystify consumer-driven health and wellness plans with client case studies to share theory and show application. He discusses gratitude, learning, insurance and much more. As a leader, we need the inspiration to grow personally and professionally, and this episode boosts that and your leadership mindset.
The world that we live in can sometimes be really depressing. We turn on the TV, watch the news and all we see is pain and suffering. Learn how to convert those depressing thoughts into something more lighthearted. Transform your stress into positive energy. Join your host, John Livesay and his guest Lizette Warner as they discuss lighthearted leadership. Lizette is the Head of Clinical Science Global, MR Therapy of Philips and the Executive Coach of Optimum Vobis. Join in the conversation to learn how to take things slower. To take a break and just let things be more lighthearted. We don't need to be stressed out for eternity, join in to find happiness today.
Annoyed by your emails getting caught by spam filters? You need to have a go-to-market plan so you don't get stuck in the spam dog house. Stay on the right side of the internet and build a positive reputation as a sender. Join your host John Livesay and his guest Patrick Baynes as they discuss how you can increase productivity for better sales. Patrick is the CEO of Nerdwise and he is helping clients by giving out solutions that will help them on their sales journey. Learn how to generate leads and use the internet to your advantage.
Who says fitness is all about the physical? Rob Roell, Executive Coach at Equilibrium Coaching, believes we also need the mental stamina to unlock our true potential for professional success. In this episode, he joins John Livesay to talk about mental fitness, what it is, and why we need it. He dives deep into the imposter syndrome, the ways social media amplifies it, and how we can overcome that through mental fitness. Offering some great tools, Rob discusses the book Positive Intelligence, where he highlights how we can be more productive and fight off what is called mental saboteurs. Achieving success is not just about having the physical capacity to work towards our goals. It is also about having the mental part taken care of that helps us see through the challenges along the way, especially in this modern world. Join Rob in this conversation as he helps us become mentally fit.
When it comes to business, the customer is always right. Sounds obvious but putting this into practice is a lot harder than it seems, especially when we direct it to employees, also known as the company’s first customer. Joining John Livesay in this episode is Jason Bradshaw, a global guru on customer service and author of It’s All About CEX! The Essential Guide to Customer & Employee Experience. Jason shares how putting customers and employees first ultimately leads to greater returns and better employee retention. Doing business is not just about selling a product; it’s about the experience.
What are the secrets in formulating the best marketing strategies to scale your business up? Join your host John Livesay as he talks with Mostafa Hosseini about lead generation, qualifying leads, implementing marketing plans, and much more. Mostafa Hosseini is an entrepreneur and business coach that could help you create and implement a one-page marketing plan in three days or less. He shares his story on why he decided to drop the digital marketing services and keep coaching and consulting. He emphasizes the importance of identifying your target market. With his top three values of growth, family business, and learning, there are many takeaways in this episode of marketing mastery. You are sure to take the leap to make a profitable business for yourself and your loved ones.
Today's guest is Lou Diamond, the founder and CEO of Thrive LOUD. Lou is passionate about helping businesses and performers thrive through all kinds of power of connecting. Lou shares with John Livesay how each person has their own world. So when you connect people, you're bringing worlds together! Why is this important? In the world of sales and entrepreneurship, connection is at the heart of relationships. But not everyone clicks and connects with each other. How then do you increase the chances of connecting with your client? Join in to find out!
If there is one platform that has proven to be helpful for businesses and individuals to connect at a professional level, it would be LinkedIn. But how do you really get started on it? Marcus Bell—an American music producer, songwriter, multi-instrumentalist, singer, social media influencer, activist and entrepreneur—joins John Livesay in this episode to share with us what they are working together geared towards helping entrepreneurs create a more positive impact as they build wealth: LinkedIn Wealth and Impact Bootcamp. They give us a peek into the tools they can offer at your disposal that will help not only yourself but also others to live their dream of doing something that is impacting the world. Follow along to this conversation and discover the possibilities for wealth and impact, all within LinkedIn.
The eCommerce world teaches companies to look for customers but what they’re missing out on is attracting digital seekers. As Raj De Datta would say, there is a difference between serving a seeker VS serving a customer, and it is a vital factor in creating a whole new experience for your audience. Raj is the co-founder and CEO of Bloomreach, the leading digital experience platform for eCommerce in the US and the UK. He joins John Livesay to talk all about digital and how it transforms the lives of both people and businesses. According to Raj, a seeker is someone who is looking for a quality experience, that magical experience that most companies fail to offer. Creating that magical experience is more than just selling a product or service; it is about building a new world of emotions that are tied to your product or service. Build a winning experience when you learn to focus on serving a seeker over serving a customer.
Think long-term. Plan for the long game and learn to reinvent yourself. Just how important is it to do this when it comes to your career? You are about to find out. Join John Livesay as he sits down with author and executive education professor at Duke University’s Fuqua School of Business, Dorie Clark as they discuss long-term strategic planning and how to reinvent yourself for success. Pay close attention and learn the ins and outs of self-assessment and self-improvement.
Are you easily distracted? Do you wish you know how to focus and get more work done? Erik Qualman, a keynote speaker and the author of The Focus Project, joins John Livesay as he discusses the principal components of staying focused. Erik notes that staying focused is a powerful thing that stretches the possibilities of what you can do at the moment that will also help you in the future. Learning the ways on how you can stay focused gives your mind the power to take control of what’s important and is the key to success.
Most people have been thought to believe in one thing their whole life without really understanding why. Some of these beliefs would be limiting beliefs. They would stop you from reaching your full potential. Find a new identity for yourself so that you can improve in whatever business you're doing. This is how Christopher Burns became the person he is today. Christopher is the founder of Men Mastermind. He dedicated his life to coaching men to activate their purpose, power, and prosperity. John Livesay brings him in to the show to teach you how to remove your limiting beliefs and activate your purpose today.
Online courses are becoming more common today. These courses have become a way to share your gifts with others. John Livesay is joined by Mirasee CEO and bestselling author Danny Iny as they discuss sharing your gift and the freedom provided by online courses. Danny talks about the art of telling a story and using it to engage people and committing to learning. Learn how to be known for that one thing with which you can give the most value to the world.
Have you ever seen an ad campaign that just grips you right from the start and won’t let go? It touches on your emotions and it makes you feel special and you relate to the product. It’s almost as if the product isn’t trying to sell to you but instead it’s telling a story. This is what the CEO of Visual Storytelling Institute and author of the book Total Acuity, Shlomi Ron does for a living. Join your host, John Livesay, as he sits down with Shlomi Ron to talk about how he takes full advantage of visual storytelling in order to market a product. Learn how Shlomi’s clients make more sales by making the customer the main character of the story.
Both success and challenges will come to you regardless if you are a young student or a businessman on the verge of retirement. In that case, there’s no excuse for one not to look beyond age and embrace a learner’s mindset. Business consultant David Stewart joins John Livesay to share his inspiring journey of working with different companies for improvement and growth. He talks about his most interesting stories and takeaways when helping others build their teams, create a diverse community, and embrace stress as a springboard toward the next level. David also explains how his engineering education and career as a professional photographer allowed him to connect well with people in a precise way. By understanding others no matter their generation, he eventually found himself starting the publication Ageist.
Meet Jim Padilla. Jim is a master saltrainer, an expert team builder, launch expert, and one of the founders of Gain The Edge LLC. Jim has great success in helping entrepreneurs gain the edge in their business such as building teams and leading them to find their true potential. He is also great at busting everyday myths such as the “win-win” or “not being attached to the outcome”. Join your host, John Livesay as he sits down with Jim to talk about his five core values in his business and how he applies these pieces of wisdom every day.
When you think of leaders, you often think of the celebrity-like leader—someone charismatic and loud-spoken. They have a big fanbase and are all over social media. While they work for others, they're just not everyone's cup of tea. Opposite that, did you know that there is also another type of leader, the under-the-radar type? If you're someone who's looking to be more low-key but still get the results you want, then this episode is for you. Join host John Livesay and his very special guest, Dov Gordon, the CEO of ProfitableRelationships.com, as they talk about forging profitable relationships and what it takes to be an under-the-radar leader—someone who naturally attracts the right people because they're genuinely interested in who you are.
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Selling is more than just pitching your product. John Livesay's guest today is Jim Cathcart, a professional speaker, Hall of Famer, and author of Relationship Selling. In this episode, Jim explains how effective selling combines the elements of storytelling and relationships. Did you know that consumers are guided by their feelings when they purchase? That's right! So if you're empathetic to your customers and you have a relationship with them, efficient selling becomes easier for you. Want more strategies on relationship selling? Join in!